Month: November 2014

Why Use Promotional Products

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Why Use Promotional Products?

Promotional giveaways are a statistically proven marketing tool for producing results in your target market, for rewarding your current clients & attracting new ones. Promotional Products form an important part of any marketing plan.

Promotional merchandise and corporate gifts are flexible, tangible & long lasting. They can be used to introduce customers to new products and to reinforce your brand & your company’s key message. Use of promotional products helps to foster higher perceived value among customers & helps to develop customer goodwill toward a company. From promotional giveaways to staff awards & customer loyalty programs promotional merchandise can reward & help the recipient to be continually reminded of your company & the positive experiences they have shared with you.

What Are Promotional Products

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itproducts_lge    What Are Promotional Products?

Promotional products range from the simplest promotional pens through to prestige corporate gifts & incentives. Anything that can be branded with your company logo is classified as a promotional product. Small items for tradeshow giveaways such as pens, promotional caps, post-it-notes, keyrings & mugs, items for recognition of staff achievements, gifts for loyalty programs as well as uniforms & other clothing that has a company logo on it. The applications are endless.

While it is usual for products to be imprinted with your logo it is not always necessary as the recipient of a good quality gift will always remember where they got it.